Micromax vs Lava: The Next Move
Hello, friends! Rahul here, and you're on Geekyroll. In today's video, let's delve into the world of Micromax and Lava in 2023 and explore which of these two companies is set to take the next big step.
Scene 1: Micromax's Struggle
In 2020, Micromax made a significant comeback, but do you know what challenges they faced? Will they be able to sustain this comeback?
Quality Control Issues
Micromax faced quality control issues, with early units having some problems that raised concerns among users.
After-Sales Support
After-sales support was also lacking, causing difficulties for users in getting the service they needed.
Delay in Launches
Micromax experienced significant delays in launching their phones, making it challenging for them to gain trust among users.
Current Status
According to recent reports, Micromax still holds a part of the market, but the question remains - can they make a full comeback?
Scene 2: Lava's Resurgence
While Micromax is struggling, Lava made a comeback in 2022 and has seen a growth of 2.5 times in its market share.
Market Share and Youth Preference
Lava holds a 1% market share, and it is gaining popularity among the youth, especially as per TechArt's report where young users consider upgrading to Lava over Realme and Redmi.
Lava's Strategy and Plans
Lava is focusing on research and development, allocating 500 crores for their plans.
Future Prospects
In the future, Lava will face challenges, but their focus on R&D and understanding users' technical needs might play to their advantage.
Scene 3 - Challenges for Micromax
Micromax faces the significant challenge of winning back user trust while working on making a stronger re-entry.
Conclusion
Ultimately, we'll see who moves forward, Micromax attempting a comeback or Lava presenting new and energetic offerings.
Outro
Hope you enjoyed the video! If yes, share to our post. Stay tuned for more exciting tech updates. Thank you for spending your time with us. Until the next post, goodbye!